Meta’s AI Ads: Your New Ecommerce Superpower or a Budget Black Hole?
You’ve seen the prompts. That little blue button inviting you to switch to an “Advantage+ Shopping Campaign.” It whispers promises…
Read MoreMeta’s AI Ads: Your New Ecommerce Superpower or a Budget Black Hole?
The Marketer’s Guide to AI in Google Ads: Beyond “Set It and Forget It”
You launched a new Google Ads campaign. You fed it your products, set a budget, checked the box for an…
The Hidden Cost of “Free” Advice
A Strategic Guide for eCommerce Business Owners Before You Trust Your Ad Rep Ad platform representatives (from Google, Meta, TikTok,…
Beware of “Helpful” Ad Platform Reps: Misaligned Advice and Red Flags
Introduction Advertising platforms like Google, Meta (Facebook/Instagram), and TikTok often provide “free” account representatives who eagerly offer advice to boost…
Why Performance Max Fails Most eCommerce Advertisers (Even When It “Works”)
Performance Max (PMax) campaigns are billed as Google’s most advanced, all-in-one solution for digital advertising. They promise to eliminate the…