How TikTok’s AI Really Works for Ecommerce (A Guide for Brands That Want to Grow, Not Guess)
Every eCommerce brand has felt it: you launch a new ad campaign on a platform like Meta, meticulously craft your…
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The AI Playbook for Ad Fatigue: How eCommerce Brands Can Stop Wasting Money
You know the pattern. An ad that crushed last week suddenly falls flat. CTR drifts down, CPA drifts up, and…
Why a 0.70 ROAS Can Still Win — If You Know the Full Picture
Imagine this: you’re running ads at a 0.70 ROAS. You’re spending $1 to make $0.70. That sounds like a disaster,…
Attribution Modeling for Performance Marketers: How to Find Leverage, Not Just Credit
Attribution modeling is often misunderstood as a way to distribute credit among channels, like an end-of-season awards show for marketing.…
The Hard Truth About Scaling an Ecommerce Brand: It’s Not Just About Ads
When you’ve been in the trenches of ecommerce long enough, you learn something most growth stories leave out: The biggest…