Introduction Advertising platforms like Google, Meta (Facebook/Instagram), and TikTok often provide “free” account representatives who eagerly offer advice to boost your campaigns. At first glance, this seems beneficial – who wouldn’t want insider tips from the platform? However, many experienced advertisers warn that taking these reps’ advice at face value…
When you’ve been in the trenches of ecommerce long enough, you learn something most growth stories leave out: The biggest risk in scaling isn’t your ad performance — it’s everything else that gets exposed when your ads work too well. We’ve seen it firsthand at Shopping SEO Pro. A campaign takes…
Performance Max (PMax) campaigns are billed as Google’s most advanced, all-in-one solution for digital advertising. They promise to eliminate the guesswork, automate everything, and deliver conversions across all Google surfaces: Search, Shopping, YouTube, Display, Gmail, and more. Sounds great in theory. But for many eCommerce advertisers, especially those focused on…