You’ve done everything by the book. You’ve segmented your email list by location, targeted your ads to “females, age 25-34,” and maybe even separated past purchasers from new visitors. Yet, your conversion rates are flat, and your ad spend feels more like a gamble than a strategy. Here’s the uncomfortable…
Every ecommerce brand asks the same question: “Who is ready to buy right now?” You spend a fortune on ads, hoping to catch customers at the perfect moment. But what if you could stop guessing and start knowing? What if you could anticipate your customer’s next move before they even…
As a decision-maker for an e-commerce brand, you’re constantly evaluating strategies to enhance visibility, drive traffic, and boost revenue. You’ve heard the buzz around AI, but cutting through the noise to find genuinely impactful solutions can be a challenge. The paradox of modern e-commerce is clear: despite an abundance of…
Scaling an e-commerce brand isn’t just about launching more ads or testing new channels—it’s about whether your product data can keep up. Relying solely on manual feed updates doesn’t scale. The repetitive work of tweaking thousands of attributes by hand drains resources and often leads to inconsistencies. But manual control…
In today’s competitive e-commerce landscape, simply having a product feed isn’t enough. If you’re still relying on one or two generic feeds for all your channels—Google Shopping, Meta Commerce, TikTok, Pinterest, and even emerging LLMs like ChatGPT—you’re not just missing opportunities; you’re leaving revenue on the table. Optimizing for a…
Imagine this: you’re running ads at a 0.70 ROAS. You’re spending $1 to make $0.70. That sounds like a disaster, right? Not so fast. If you’re only looking at the first purchase, you’re missing the forest for the trees. Some of the most successful brands regularly lose money upfront — because they…
Attribution modeling is often misunderstood as a way to distribute credit among channels, like an end-of-season awards show for marketing. But that view misses the real point. Attribution isn’t about fairness. It’s about understanding the data so leverage can be created. If you’re putting money into marketing, attribution is your…
A Strategic Guide for eCommerce Business Owners Before You Trust Your Ad Rep Ad platform representatives (from Google, Meta, TikTok, and others) offer “free” advice that often sounds helpful—but can quietly erode your profitability. Their job is to grow the platform’s revenue, not yours. This guide reveals what reps don’t…
Introduction Advertising platforms like Google, Meta (Facebook/Instagram), and TikTok often provide “free” account representatives who eagerly offer advice to boost your campaigns. At first glance, this seems beneficial – who wouldn’t want insider tips from the platform? However, many experienced advertisers warn that taking these reps’ advice at face value…