1. ChatGPT shopping works nothing like Google, Amazon, or any channel you’ve used before.

   Customers aren’t searching with keywords. They’re having conversations:

   • “Find me running shoes under $150 that work for wide feet and have free returns.”
   • “What’s the best organic baby lotion that’s fragrance-free and dermatologist-tested?”
   • “I need a leather laptop bag that fits a 16-inch MacBook and looks professional.”

   ChatGPT responds by surfacing products with structured data that match these requests. If your feed doesn’t include the details—materials, dimensions, policies, certifications—your products effectively vanish from these conversations.

   Your competitors will figure this out soon. The merchants who move now will own the visibility before this channel gets crowded and competitive.

Why Existing Feeds Aren’t Enough for ChatGPT Shopping

Most merchants will take the obvious shortcut: drop their Google Shopping feed into ChatGPT and call it done.

That’s leaving money on the table. Here’s why:

Google feeds are built for ads, not conversations.
Google wants SKUs, GTINs, and price. ChatGPT wants context—return policies, material composition, size guides, sustainability claims, video demos.

Shopify feeds are even worse.
They’re barebones by design. Titles, prices, images. That’s not enough data for an AI to confidently recommend your product over a competitor’s.

The structure is different.
Google Shopping runs on keyword signals and structured fields. ChatGPT shopping connects conversational queries to product attributes. The more structured and detailed your data is—dimensions, policies, materials—the more likely your products will surface. If those details are buried only inside long product descriptions, ChatGPT may not reliably catch or prioritize them.

You’re competing on depth now, not bids.
There’s no “pay to win” here. The products that show up are the ones with the richest, most complete data. Period.

This isn’t about gaming an algorithm. It’s about giving ChatGPT everything it needs to confidently put your product in front of ready-to-buy customers.

How Feedzly Helps You Win ChatGPT Shopping

ChatGPT optimization requires something most Shopify merchants don’t have: the ability to create a completely separate, purpose-built feed without breaking what already works.

That’s exactly what Feedzly’s flexibility makes possible.

Here’s what ChatGPT optimization actually demands:

You need to add dozens of product attributes that don’t exist in your Google Shopping feed—return policies, material specs, dimensions, certifications, care instructions. You need to structure this data differently because ChatGPT isn’t reading keyword signals, it’s parsing conversational queries. And you need to track ChatGPT performance separately so you can see what’s working without muddying your other channel data.

Feedzly delivers exactly what you need:

• Create a dedicated ChatGPT feed that doesn’t touch your existing Google Shopping, Facebook, or other channel feeds
• Bulk-edit attributes across thousands of products in minutes to add all the missing data ChatGPT needs
• Set feed-specific rules and logic tailored to how ChatGPT evaluates and recommends products
• Add ChatGPT-specific tracking codes so you can measure exactly what’s working without mixing data from other channels
• Adapt as the platform evolves with continuous optimization as we learn what drives conversational commerce results

Your Google Shopping feed stays exactly as it is. Your other channels aren’t affected. You’re simply adding a new, optimized channel alongside what already works.

As ChatGPT shopping evolves and we learn what drives results, Feedzly evolves with it. Our team has spent years optimizing feeds for every major platform—and now we’re applying that expertise to how AI models discover and recommend products.

We offer two paths forward:

Done-For-You Optimization

We handle everything. We’ll audit your product data, identify what’s missing, build your ChatGPT feed from scratch, and optimize it for conversational queries. You get a turnkey solution without lifting a finger.

DIY With Feedzly

Want control? Get platform access and do it yourself. Create your ChatGPT feed, bulk-edit attributes, set custom rules, and track performance—all without needing a developer.

This Window Won’t Stay Open Long

Right now, ChatGPT shopping is wide open. No ads. No bidding wars. Just visibility determined by data quality.

That may change as the ecosystem matures—but today, placement depends entirely on how well your product data aligns with conversational queries. Merchants who act early will dominate before competition ramps up.

This is your land-grab moment. The store owners who hesitate will spend the next two years fighting uphill against competitors who’ve already established dominance.

Common Questions

Can’t I just copy my Google Shopping feed?
You could, but you’d be handicapping yourself. Google feeds are designed for ad specs, not conversational queries. Critical fields ChatGPT needs—like return policies, material details, and certifications—are often missing or incomplete.

What exactly is “data density”?
The more high-quality, structured information you provide (materials, dimensions, certifications, return policies, care instructions, videos), the more confidently ChatGPT can recommend your products. Sparse data = invisible products.

Do I need to replace my current feeds?
Not at all. Feedzly lets you keep your Google Shopping, Facebook, and other feeds exactly as they are. We create a separate, optimized ChatGPT feed that runs alongside them.

I’m not technical. Can I still do this?
Absolutely. That’s why we offer the Done-For-You option. We handle everything. If you’d rather DIY, our platform is designed to be intuitive—no developer required.

Is ChatGPT shopping actually real?
Yes, though it’s still in rollout. OpenAI has already enabled in-chat checkout with Etsy in the U.S., and Shopify is next in line. With over 700 million people using ChatGPT weekly, this is the beginning of a massive new channel. Merchants who optimize early will be ready to capture visibility as it expands.

Don’t Let Your Competitors Own This Channel Before You Do

ChatGPT shopping is the biggest shift in eCommerce discovery since Google Shopping launched. The difference? There’s no paid shortcut this time.

The stores that win will be the ones with the best data. Not the biggest ad budgets.

👉 Book your free strategy call using the green button below.

Google Shopping runs on keyword signals and structured fields. ChatGPT shopping, on the other hand, connects conversational queries to product attributes. The more structured and detailed your data is—dimensions, policies, materials—the better your products will surface. If those details are buried only inside long product descriptions, ChatGPT may not reliably catch or prioritize them.